Always be launching (the detailed strategy)
Last week I shared with you 10 places to launch your startup. In this issue, I'll describe the launch strategy to keep the momentum for your startup
Always be launching (the detailed strategy)
Launching your startup is the easiest way to get attention and get traffic to your startup. It's often overrated, but that's not a reason to pass on it! It would help if you didn't build all your marketing strategy on launching.
In this issue, I'll detail how I use the "iteration launches" method to keep my momentum and get many users for my startup.
The overall strategy
The concept of the "iteration launches" is easy to understand.
We want to always be launching, so we list all the places where we can launch our startup and launch it to a few for every product iteration or marketing iteration.
If you want to list of 400+ sites to launch your startup, you can get it here: https://spreadtheworld.net/
This way, you'll be exposed to new eyeballs frequently and get constant feedback on your improvements.
Start launching as soon as possible.
The first version of your product will not be perfect, and that's fine!
Start launching your product when you have 2-3 core features ready. Collect feedback (and email addresses) and iterate from that!
PS: Launching as a beta is an excellent way to collect feedback and have some traction without "burning" your first impression!
Make bigger launches every time.
Sort your places to launch your startup by traffic and launch on small sites.
Get feedback, talk to users, collect emails, and iterate.
Then, launch in more significant places and get feedback, talk to users, collect emails, and iterate.
Repeat this until your list is all checked!
If you do it properly, you can keep the momentum for months and get your first 1000 users!
Finish with ProductHunt
If you're in the tech ecosystem, you probably want to launch on ProductHunt (and HackerNews).
Keep these 2 big guys for the end of your process. This way, you'll have collected many emails, and you should have some users already.
They will help you to promote your launch and get a more significant impact!
Oh, and don't worry, you can always re-launch your startup, even on ProductHunt! If your launch went wrong, just learn from it and iterate on your launch strategy!
Thank you for reading this week's edition of Marketing tips for makers!
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See you next week!
Xavier
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