Discover more from Marketing for Makers
How to Grow your Twitter Audience
I share and learn how to build, launch and grow your startup. Subscribe to my newsletter to get marketing tips, updates, and valuable links.
I spent the last 18 months focusing on growing my Twitter audience (and building products). Twitter literally changed my life!
80% of my income now comes from this social network, and I met a ton of interesting people. I have also been a guest on several podcasts, and interviewed by several blogs & media.
Here is how I did it:
1. Create the perfect bio
A good bio is essential. Your bio that will convince people to follow you and maybe, to click on your profile link(s).
Here are my top tips to nail it:
Choose your Twitter name wisely: easy to remember, easy to spell, and easy to search (avoid prefixes)
Show your face! I know NFT's are trendy, but show your face when you're just getting started. A nice background that stands out is a plus.
Use your banner as an extra space to show how you are
Fill your bio with: What's you going to share and social proof.
Protip: Use your location as a CTA
Twitter recently bought Revue, a newsletter tool. If you have a newsletter, plug it with Revue and show it on your profile!
Here is a good bio example:
2. Choose a niche, a stick to it
Now that you have a good bio, it's time to choose a topic or 2 maximum.
Share tweets ONLY about these topics. If you want to talk about anything else, create a new account.n
People will follow you for a reason (the one in your bio), and they will probably unfollow you if you start spamming with anything else.
3. Consistency & Engagement
That's the most important part and also the most time-consuming.
Once you have your strategy in mind, you need to commit to it!
Set yourself a goal of how much you want to dedicate to building your audience. It can be 30min a day or 8hrs/d. The more time you'll spend on the platform, the faster you'll grow. That's this easier. But you have to be able to do it daily, so choose wisely!
Then, spend 80% of that time engaging with people in your niche (small accounts mostly). Do it genuinely, help them, and make friends.
The 20% left is dedicated to posting tweets. Tweet about the thing you're building (use #buildinpublic), the lessons you learned, and the skills you learned in the past years…
The strategy here is to trigger the curiosity of people by engaging with them. They will check your profile, and if the bio and the tweets are interesting to them, they will follow you.
Rinse and repeat for weeks, and you'll see some growth quickly!
4. The good tools
Here is the list of the tools I use every day to build my Twitter audience:
TweetHunter: I use it daily to schedule my tweets, get inspiration and automate some actions
Ilo: the best tool to measure your tweet's engagement and adapt your strategy
BrandBird: I made all my visuals with it. It also helps you to create a nice bio
TypeFully: The best UI to write threads
TweetDeck: The perfect tool to monitor hashtags, lists, and keywords
5. The Twitter Growth Playbook
I launched a FREE notion template this week. It will go deeper in each of these sections and will also teach you what to do to get your first 1000 followers.
In this playbook, you'll have access to a community of people that want to grow their Twitter audience, so we can share tips and support each other.
You can get it here:
Thank you for reading this week's edition of Marketing tips for makers!
If you want to contact you can even reply to this email or reach out on Twitter at @angezanetti.
If you liked this one, please forward that email to someone you might find this useful.
See you next week!
What do you think of today's issue?
NB: some links in this newsletter may be affiliates links