Minimum marketing framework for founders

As an early-stage founder or an IndieHacker, marketing is always where we struggle the most. You don’t know what to do and where to start.

Here is a minimal framework that will help you get started with a small number of tasks.

Photo by Bench Accounting on Unsplash

Weekly tasks

Creating content should in the center of your marketing efforts as a founder.

My advice here is to focus on creating long-form content first on one topic only (write about the problem you’re solving!)

Long-form content will show your expertise to your audience and will definitely help with SEO.

Your first task should be to create a blog or a newsletter (with a custom domain).

Then, every week, publish at least one piece of content (1500 words minimum).

Daily tasks

First, choose a social network where your potential customers are. It can be Twitter, LinkedIn, Instagram, TikTok…

If you want to learn how to build an audience on Twitter, I created a FREE playbook here

Once you know where to post, your mission is to push daily content:

1. Recycle your blog post into tweets/threads/videos/posts depending on your social network.

2. Spend 25 minutes every day to engage with people in your community

3. Spend 5 minutes replying to DMs - or greeting new followers

Recycling your weekly content into daily short-form content should be easy, giving you direct traffic to your blog post.

You can use a scheduler to plan a whole week of tweets/posts - I use TweetHunter for that (Try it with the first month at $1:)

Monthly Tasks

I use monthly tasks for two things:

• Send product updates to my customers (and people who signed up). That’s a great way to keep in touch without being super spammy

• Try a new experiment. It can be set up ads, setup A/B testing on my landing page, or anything like this. Run it for a month, measure, evaluate, and make a decision.

Conclusion

With these small tasks, you have the basic framework to get your startup exposure and start growing.

You can add many other actions, but at least you’ll have the basics without spending too much time on them!

And you, what framework did you try? What problems did you face?

Let me know. I’ll answer every email

—

Xavier (@angezanetti)

---

If you need help with building/marketing, here is how I can help:

1. Looking for help? Gain clarity (call or asynchronous) → Get Help

2. Want to get your first users? → Get my PlayBook

3. Post your startup in 80+ directories & communities → I’ll do it for you

---