Why you should use LinkedIn for your marketing
This week I'll try to convince you to use LinkedIn as a marketing platform for your startup
LinkedIn isn't very popular in the startup/maker ecosytem. The content there is mostly spam from recruiters, and platitude from corporate employees.
That's true, but you should see that as an opportunity! People are craving good content there, so let's create some!
1. Is LinkedIn worth it?
Organic reach is almost dead on all social media. Except for two of them: Twitter and LinkedIn!
You can get viral on LinkedIn like on Twitter, and pretty easily. I started to post almost daily on LinkedIn for 2 months now. Most of my posts have 500 impressions, a few have below 5k and one blew up!
The post below got 41k impressions, 200+ likes, 50 comments, and 1000 clicks on my profile!
Only with one post, I had more than 100 followers! Not bad for a few copies and paste from my Twitter timeline
Xavier COIFFARD on LinkedIn: #startup | 53 comments
2. Treat it like Twitter
The strategy to grow your LinkedIn following is the same one as the Twitter strategy:
Publish quality content everyday, always on the same topic
Engage with others as much as you can
Have a nice bio (I'll take about this later)
One exception though, LinkedIn posts are specific. You need to learn how to format your posts to get as much engagement as you can.
3. Format your posts the right way
Every LinkedIn post can be separated into 3 steps:
The hook
The content
The CTA/Summary
The hook is the piece of content that is before the "See more" break. The only mission of that hook is to break the scroll pattern. It should be intriguing enough for the reader to stop scrolling and click to see more.
Example of a hook:
The content is a classic piece of content, that's where you'll share the value. Try to teach or convey information.
The CTA/Summary: at the end of your post you can make a small TL;DR summary and/or add a call to action (ask people to follow you or check a link in the comments for instance.
4. Build a nice Profile
Your profile is essential on LinkedIn. You can add a LOT of information there. Don't miss the opportunity!
3 things are essential to LinkedIn profile:
Your avatar: Get a headshot, make it professional
Your headline: With your picture, that's the first thing people will see on every comment. Make it crystal clear!
The Featured section: This section is where you can add all your products/newsletter (with nice pictures). That's how you will convert visitors to customers!
You can check my profile, I updated it recently with all the best practices above!
That's all for today! I hope this made you want to try LinkedIn for your marketing efforts, you have everything you need to get started. All you need now is to push some content, but I can't help with that :)
Thank you for reading this week's edition of Marketing tips for makers!
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See you next week!
Xavier
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